Insignia Smart Appliance App

When Insignia (BestBuy's appliance brand) decided it was time to venture into the world of smart appliances, they contacted my team to design a control app that would scale as their line of appliances grew. I lead the UX effort and collaborated on the visual design. The Insignia Connect app earned a flurry of 4-star reviews, put Best Buy on the IoT map, and positioned the product line for scalability—all within a six month design and development timeline.