Alka

Over 50% of Americans have financial anxiety. After initial user interviews, we found that a common cause for financial anxiety was not having an current, accurate picture of ones finances, and in addition, individuals were oftentimes afraid of checking their accounts because they were afraid of what they'd find.

Client: Alka Finance

Year: 2020

Duration: 3 months

Tasks: Led the research, product definition and design, and managed the production of the app

Team: 5 people including the CEO, 2 Engineers, and Jr Designer

The process:

-I personally interviewed over 30 individuals with financial anxiety

-Worked with our Jr Designer in a full day workshop to define brand style and UI elements

-Led several brainstorms with the team to determine how to best alleviate financial anxiety

-Led the product prioritization and scheduling

-Iterated in real-time with the front-end developer throughout the production cycle

Additional work:

You can view the mindfulness animations I animated here

The results:

We launched our app to a beta group of 100 users and monitored usage, looking for % of weekly return users, a signal that we had created an app that was low stress to use (23%)

We surveyed the beta group to determine how many had seen a decrease in financial stress (46%)

Key takeaways:

Anxiety is a complicated emotion and there are a ton of external factors that play in to how a user will respond to your design

Integrating mindfulness teachings proved to be an effective prompt for product ideation

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